Launch your concept to market with a view to continuously collecting feedback to evolve your product, service and business.
Understand how to explore new partnerships as well as create change in your organisation.
Ensure your product is in a useful state for as long as possible
materials plastic after use recycling cradle to cradle material collection disposal use cycles
Test the proposition with all the resources in place
pilot launch build test testing ideo
Explore different partnerships that can increase system effectiveness
stakeholder collaboration alignment engagement buy-in supply chain value extend network
Develop a compelling narrative about your proposition
brand storytelling pitch buy-in engagement sell in funding customer consumer communications
Apply principles of design thinking to changing your organisation
alignment buy-in buy in align case business stakeholder experiment prototype
Explore next steps to iterate your design and continue to add value
feedback loop launch iterate flow learn internet of things tech
The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group.
Copyright © Ellen MacArthur Foundation 2017, 2018
