Design has to be driven by purpose
Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions...
These stories portray the journey and work of circular pioneers: individuals and groups of individuals driving the transition to a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature.. Each one of them was drawn to circular design from a different angle and applied the concept in their own context. As a group they share the same optimism and passion for making change happen by design. We hope you will find these stories inspiring and that they will contribute to help you take the leap towards designing for the circular economy.
We thank players of People's Postcode Lottery for supporting the emerging circular design community.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.